After announcing iAd for Developers last month,  Apple is now displaying  iAds for individual applications.  When tapping the ad you are brought  to a App Store like page which lets  you make a purchase without leaving  your current application.
The  iAd advertising platform  provides developers new opportunities to  generate revenue and promote  their apps. With iAd rich media ads,  advertisers can put their brand  into the hands of consumers, while  developers receive 60 percent of the  advertising revenue. And now we are  adding a second great choice for  developers — iAd for Developers. The  new iAd for Developers program is a  great way for developers to  advertise their own apps to millions of  users across the iAd Network.
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